SQL Server 2008 Varbinary(Max) column - 28Mb of images creating 3.2Gb database

SQL Server 2008 Varbinary(Max) column - 28Mb of images creating 3.2Gb
database

This is the first time I've tried to store images in my DB instead of the
file server and I'm regretting it so far. I can't use filestream because
my host doesn't support it so I'm using a varbinary(max) column. I'm
keeping track of the image sizes I insert and there's about 28Mb so far
but the database is at 3.2Gb which is just crazy. Am I better to
varbinary(XXXX) to reduce this - is SQL Server reserving space for the
MAX?
Using MS SQL Server 2008 btw
Here is the top Table sizes:
TableName RowCounts TotalSpaceKB UsedSpaceKB UnusedSpaceKB
Municipality 1028316 64264 64232 32
Image 665 33616 33408 208
User 320 248 224 24
SettingUser 5910 264 160 104
Region 1418 136 136 0
ImageUser 665 56 56 0
ConversationItem 164 56 56 0
Setting 316 48 48 0
Culture 378 40 40 0
UserTrack 442 40 40 0
Numbers 1000 32 32 0
Country 240 32 32 0
Conversation 52 32 32 0
CountryIp 0 88 32 56
ReportUser 0 16 16 0
ConversationItemImage 0 16 16 0
Here's the result for exec sp_spaceused:
database_size unallocated space
3268.88 MB 0.84 MB
reserved data index_size unused
359592 KB 291744 KB 66600 KB 1248 KB